The Gold Standard

Master the Art of Gold Purity

The definitive authority on gold karats, market trends, and investment grade jewelry education. We clarify the complex world of precious metals.

Explore Guides Market Data

Gold jewelry, rings, necklaces, and gold bars arranged on dark velvet with warm dramatic lighting

Editor's Choice

Why 24k Gold Isn't Always Better for Jewelry

Live Market Snapshot

View Full Charts

Gold Spot

Silver Spot

Platinum Spot

Palladium Spot

Curated Knowledge

The Collector's Journal

Gold ring, chain, and bracelet on a precision jeweler's scale reading in grams

gold-purity12 min read

How to Add Live Gold Prices to Your Jewelry Website

Add live gold prices by karat to your jewelry website: per-gram math, units, timestamps, key safety, caching, and code using a gold price API.

Read Analysis

comparison

14K vs 18K Gold: Which Should You Buy?

14K vs 18K gold compared side by side - purity, durability, price, color, and which karat is best for rings, daily wear, and investment.

Close-up of a 14 karat gold ring with the 585 hallmark stamp visible on the inner band

gold-purity

What Does 585 Mean on Gold? Complete Guide

Learn what 585 means on gold jewelry. This complete guide explains the 585 fineness mark, its connection to 14 karat gold, value calculations, and how to verify authenticity.

Luxurious 18 karat gold jewelry with the 750 hallmark, displayed on black velvet

gold-purity

What Does 750 Mean on Gold Jewelry?

Discover what the 750 stamp means on gold jewelry. This guide covers 18 karat gold purity, European hallmarking, color variations, value, and how 750 compares to other gold fineness marks.

Trusted Authority in Precious Metals

Our data and educational content is cited by industry leaders

ForbesBLOOMBERGInvestopediaKITCORefinitiv

Newsletter

Stay Golden

Join 50,000+ subscribers receiving weekly gold market insights and educational guides directly to their inbox.

No spam, just pure gold content. Unsubscribe anytime.